Belgian firm HOC-Design (pronounced as individual letters) made its North American debut during the Fall 2017 New York The Rug Show. With strong positive response during both that show and at the inaugural The Rug Show at High Point, Peter Hens, principal of the company, told Rug Insider the firm plans on returning to exhibit in the spring and ‘sees a lot of opportunity’ in the United States market.
Belgian firm HOC-Design (pronounced as individual letters) made its North American debut during the Fall 2017 New York The Rug Show. With strong positive response during both that show and at the inaugural The Rug Show at High Point, Peter Hens, principal of the company, told Rug Insider the firm plans on returning to exhibit in the spring and ‘sees a lot of opportunity’ in the United States market, particularly via Interior Designers. With all this fresh exposure, what does HOC-Design offer?
Aside from the firm’s specialist, Nepali-Tibetan carpet designs which incorporate the de rigueur options and features retailers and their clientele have come to expect, Hens showed RUG INSIDER the remarkably noteworthy shag named Snow Deluxe.
Even those with only a cursory understanding of the rug market would rightly ask, ‘What’s so special about white shag?’ and so it is we say it’s not the luxuriously long pile, nor the decadence of a white rug, nor even the aesthetics. Rather, it’s the sound the carpet makes and the tactile resistance it provides underfoot; both reminiscent of walking on freshly fallen snow and hence the name.
Weighing in at a hefty 4.5lbs per sqft (22kg/m²) described by Hens as ‘handspun from materials obtained from plants’ the exact composition of the fiber, however, remains as mysterious and elusive as the Yeti itself.
For more information visit hoc-design.be
To experience the sound of Snow Deluxe for yourself visit: ruginsider.com/snowdeluxe
