From the earliest days of the rug and carpet industry, stories have been told of itinerate rug traders traveling to far off lands at first to procure and then later to create and oversee the production of their own design work. Less often, however, is it the case that the would be carpet maker chooses to emigrate in order to pursue such endeavors. Justin Vorel is one such individual.
From the earliest days of the rug and carpet industry, stories have been told of itinerate rug traders traveling to far off lands at first to procure and then later to create and oversee the production of their own design work. Less often, however, is it the case that the would be carpet maker chooses to emigrate in order to pursue such endeavors. Justin Vorel is one such individual.
As the Principal of Illuminate Collective, he now resides in Morocco with his wife and young family, working closely—side by side even—with the weavers who produce his firms’ rugs and carpets. Vorel envisions refining what is still a very cottage industry, not to remove the authenticity of Moroccan aesthetics or craftsmanship mind you, rather to ease the production of the desirable and bohemian look into the modern era as to meet the demands of contemporary carpet consumers.
