If you have to ask yourself, “Have I met Ali Ghassemi?” the answer is—with a high degree of certainty—most likely “No.” I vividly remember the first time I met him. After repeated invitations to come to his Toronto, Ontario showroom, the subsequent visit turned into an hours-long presentation on his part. All because of his unforgettably passionate belief in not only what he is doing, but also its importance to the rug industry. This is his approach to truly bespoke rugs. He thinks it should be yours as well. Presented in two parts, the concluding portion appears in Rug Insider Fall 2019.