Area rug companies expand hybrid styles to balance artisan- and machine-made constructions.
Trends abound in area rugs, keeping category players busy juggling the gamut of consumers’ varied style preferences for products. To name a few: sustainability, artisan craftsmanship, power-looming innovations and performance conveniences.
Melding these attributes is a delicate balance that requires imagination and expertise. But it can be done—and is being successfully accomplished by many versatile companies adept at designing, developing and sourcing a range of product qualities spanning artisan-made to power-loomed and in between.