Recognizing that consumers remain cautious in their spending heading into this new year, Capel Rugs is focusing its Las Vegas introductions on five of its biggest hits from fall, which drew rave reviews for their strong value and creative design.
For the Jan. 26-30 Las Vegas show, Capel Rugs will feature an assortment of its best new products at its showroom in Building A, Space 133. These designs include a wide variety of fresh hand-knotted rugs in transitional and contemporary styling to provide retailers with innovative looks that can attract new store traffic and generate sales.
“We see spending picking up in 2025 now that the election is over and all that uncertainty is behind us,” said Cameron Capel, president – sales and marketing for Capel Rugs. “As consumers gain more confidence on where the economy is heading, we expect many will be looking for fashion-forward rugs to freshen up their living spaces.”
Capel added that many of Capel Rugs’ introductions feature fashionable brown colorways, a palette that is right in line with Pantone’s choice of mocha mousse – a rich brown hue – as its Color of the Year for 2025. “We have been building a warmer line of rugs in tones like taupe and tan for a couple of seasons now, so we are ready!”
To encourage customers to place orders at market, Capel Rugs is offering a special “draw for your discount” promotion. The discount ranges from 10% to 50% off the standard price of all new rugs. “Everyone loves the excitement of pulling a discount,” Capel said.
Leading off Capel Rugs’ intros this market are two new contemporary collections made of 100% silk – Aquarelles and Graylen. The French word for “watercolors,” Aquarelles captures the spirit of classic French impressionist paintings, which were created by using a wet brush or by dissolving paints in water to make them translucent. Capel’s Aquarelles rug collection recreates this effect by using silk yarns that are blended and muted to deliver a captivating, fluid feeling.
Featuring luxurious silk pile hand knotted in India, the Aquarelles collection is available in four colorways – verde, noir, bleu and blanc. Three standard sizes are offered – 5’ x 8’, 7’6” x 9’6” and 9’ x 12’ – and custom sizes will also be available. A 5’ x 8’ size may retail for $2,049.
Graylen in Graphite
Capel's second new 100% silk collection, Graylen, also features a soft, hand-knotted pile construction. Expertly crafted in India, Graylen takes inspiration from the subtle colorations and intricate linear patterning of traditional Moroccan designs and adds a fresh, modern spin.
Four colorways are offered, each in a palette of artful neutral tones. They include grey stone, graphite, silver tile and shadow. Standard sizes include 5’ x 8’, 7’6” x 9’6” and 9’ x 12’, with custom sizes also available. A 5’ x 8’ may retail for $1,699.
Capel Rugs’ slate of hand-knotted introductions this market includes Heath, which features a 70% wool/30% viscose blend. Inspired by the rural landscape of Britain, characterized by rough grass and small shrubs, Heath complements virtually any room style with its subtle lines and intriguing color variations. Three colorways are offered – jade, turquoise and sapphire. Sizes include 5’ x 8’, 7’6” x 9’6” and 9’ x 12’, as well as custom sizes. A 5’ x 8’ rug may retail for $2,199.
Matrix in Taupe
The company is also featuring new transitionally styled collections in 100% wool. They include Matrix, a hand-tufted collection expertly crafted in India of all-natural, undyed wool with an abundant hi-lo pile. The collection showcases three distinct geometric patterns and colorways, creating a harmonious fusion of symmetry and style that enhances both traditional and modern interiors.
Choices include graphite, sable and taupe. Three sizes are available – 5' x 8', 7'6" x 9'6" and 9' x 12' – along with custom sizes. A 5’ x 8’ model may retail for $499.
Also new for the Las Vegas Market are three additions to Capel Rugs’ American Originals line of braided rugs hand-crafted at the company’s factory in Troy, N.C. The new designs, which feature traditional craftsmanship updated for contemporary living, include the Crafted collection. This unique collection of rugs is made using cotton chenille yarns, which are twisted and skillfully wrapped in a wool-blend yarn to deliver a soft, plush texture along with extra durability and depth.
“This fusion of yarns creates a textured, handmade aesthetic that exudes a modern yet rustic charm,” Capel said. “The result is a collection that balances a laid-back, cozy vibe with sophisticated craftsmanship, ideal for casual yet refined interiors.”
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