The High Point Market Authority (HPMA) will host leading fashion and trend experts for its Sunday Keynote discussion at Spring Market, located in the High Point Theatre on April 27 at 3pm.
The panel discussion, entitled "From Fashion to Interiors: Leveraging Brand Identity Across Industries," is presented by HPMA in partnership with the Diversity Advocacy Alliance (DAA). It will feature businessman and TV personality Daymond John, consumer forecaster Jaye Anna Mize and home product trends forecaster Patti Carpenter. Drawing from their respective insights, the panelists will share strategies for broadening a brand's identity and ways to explore licensing opportunities in the home furnishings industry. The discussion will also explore the relationship between the fashion and home furnishings industries.
John, co-founder of global sportswear brand FUBU, is a successful businessman and an investor known for transforming start-ups into successful companies through his motivational speaking, New York Times bestselling books and appearances on ABC's Emmy award-winning Shark Tank.
Mize is the Vice President of Advisory for Fashion Snoops, a trend-forecasting agency that provides strategic guidance for fashion, beauty, home decor and more industries. Mize's experience includes key consumer insights, comprehensive product development and bespoke marketing strategies for The Walt Disney Company, Timberland, Hooker Furnishings and more.
Carpenter is the award-winning principal and Global Trend Ambassador at carpenter + company, the design consulting firm specializing in color trend forecasting, research and analytics, and international product design and development. Carpenter's design development and sourcing experience includes global giants Bloomingdale's, Neiman Marcus, Crate & Barrel and more.
The Sunday Keynote event is open to all registered High Point Market attendees.
"I urge all High Point Market guests not to miss our dynamic and enriching Sunday Keynote event," says Tammy Covington, HPMA president and CEO. "With years of leadership expertise in the fashion and interior design industries, our panelists are prepared to reveal the key branding strategies every interior design entrepreneur and home furnishings brand will want to know."
This program is presented in partnership with HPMA's Diversity Advocacy Alliance, whose mission is to, "advance, improve and support diversity by cultivating a welcoming environment and expanding the representation of the BIPOC community within the home furnishings industry and its leadership." As part of this partnership, a select group of local, minority-owned businesses participating in Business High Point's THRIVE program will be invited to attend.
The High Point Theatre is located next to the Transportation Terminal. The venue will open at 2:30 p.m., and the event will conclude at 4 p.m. Additional Keynote event details may be found at .highpointmarket.org/keynoteseries.
