Colors: Orange Color

As more outdoor rugs are used indoors, rug manufacturers rethink ways to market the product and find success with design partnerships.

As people were forced to stay in due to the pandemic, it drove many to start making home improvements—and this benefitted the home furnishings industry greatly.

However, there’s one category that grew exponentially: outdoor furniture and accessories. According to research from the International Casual Furnishings Association, 90% of Americans with outdoor living space have been taking greater advantage of their decks, porches and patios, and consider their outdoor living space as more valuable than ever before.

There is an old saying which still rings true today—“the difference is in the detail.” As a businessperson, I subscribe fully to the notion of using this tactic to my advantage. We often tend to lose sight of the concept of placing our own business operations under the microscope, but there has never been a more opportune window to do so. It may seem a bit odd, but time will tell how fine the clarity was to your lens.

Various channels of business are slowly starting to ramp back, and with them, perhaps a golden chance exists for additional development. Time to grab hold of the figurative business mirror and place it in front of your current methods. Could it be after having been in forced hibernations for so long the perception you have of your organization is no longer reality, as viewed through the eyes of your customer base. Why not utilize this sudden awakening, to re-introduce or reposition your operation? It all starts from first possessing a willingness to do so.

When we talk about area rugs, whether new reproduction rugs or the antique originals on which they are based, one of the most common ways of categorizing them is by their level of fineness.

Specifically, the fineness we refer to is the fineness of weave density, with the finest rugs being those with the tightest weave density. In the West, we often express this level of weave density in terms of KPSI, or knots per square inch. In the East, the more traditional expression is in terms of RAJ, or knots per 7 centimeters. The higher the KPSI or RAJ, the finer the rug.

Area rug suppliers forge ahead to the summer markets with new efficiencies + products, despite supply chain woes. After more than a year absence, trade shows and markets are re-emerging on the home furnishings industry’s scene starting this summer. And that spells optimism for the balance of 2021’s business outlook… For the most part.

Spread out across the season’s three months, first came High Point and Dallas Total Home & Gift markets in June, followed by this month’s Atlanta Market, July 13-19 and finally Las Vegas Market, August 22-26. This ambitious schedule signals the industry’s determination to return to some semblance of normalcy as the pandemic continues its exit—at least in the U.S.

One day, a New York creative director landed in the middle of Mexico, picked up a brush and a can of black house paint and, for the first time in her life, started to paint floor to ceiling. Hello, Black Line Crazy!

A lifelong doodler, Mary van de Wiel, aka Van discovered that those damned doodles refused to be doodles anymore. Twenty-one months and two successful exhibitions later in Australia and Mexico, van de Wiel reinterpreted her black- and-whiteabstract work across a limited edition collection of accessories, fashion, fabrics, furniture and more.

It’s hard to understand what being in business for ninety-five years actually means. Think of all of the major events that happened over that span of time—two world wars, a great depression (and great recession), 9/11, COVID-19, etc. For Couristan—celebrating 95 years of business this year—the anniversary is a testament to their resilience and innovation.

The family-owned company was founded in 1926 by brothers Basil J. Couri and George J. Couri—aptly referred to as the Couri Brothers—in New York City when they began importing fine handmade area rugs from Persia.

Our summer issue theme is All in the Details. It's a pleasure to get up close with these incredibly beautiful detail shots of some of our favorite textured rugs. 

“When we pay attention, we begin to notice details and textures that we never noticed before. Everyday life becomes clearer, sharper, and at the same time more spacious.“ ~ RICK FIELDS

After nearly a year without trade shows, rug exhibitors were excited to return to High Point Market and introduce the new product they’ve been working on.

Spirits were high and rug exhibitors had a stellar High Point Market as the industry gathered for the first market since the CDC lifted mask requirements. Everyone was excited to see each other’s whole faces, but above all, business was booming.