Exclusive Stories

Area rug companies expand hybrid styles to balance artisan- and machine-made constructions.

Trends abound in area rugs, keeping category players busy juggling the gamut of consumers’ varied style preferences for products. To name a few: sustainability, artisan craftsmanship, power-looming innovations and performance conveniences.

Melding these attributes is a delicate balance that requires imagination and expertise. But it can be done—and is being successfully accomplished by many versatile companies adept at designing, developing and sourcing a range of product qualities spanning artisan-made to power-loomed and in between.

It’s hard to understand what being in business for ninety-five years actually means. Think of all of the major events that happened over that span of time—two world wars, a great depression (and great recession), 9/11, COVID-19, etc. For Couristan—celebrating 95 years of business this year—the anniversary is a testament to their resilience and innovation.

The family-owned company was founded in 1926 by brothers Basil J. Couri and George J. Couri—aptly referred to as the Couri Brothers—in New York City when they began importing fine handmade area rugs from Persia.

Zollanvari Celebrates 75 Years by Learning from the Past and Looking Toward the Future

To say Zollanvari has a long and rich history would be an understatement. The 75-year-old company is known for designer and tribal Gabbehs, flatweaves, and decorative objects, such as mafrash coffers that come in all shapes and sizes.

Its mission today, as it was when it started way back when, is to produce carpets that embody the spirit of Persian carpet design and weaving, an extraordinary art form that has been treasured across the world for more than 2,000 years.  

With our hearts full of nostalgia we look to the past for guidance as we examine five areas of the industry which have undergone tremendous change over these past twenty-five years of RUG INSIDER Magazine. As for the next? Opportunity awaits.

It is somewhat serendipitous that this year marks both twenty-five years of RUG INSIDER and also the same quarter-century of my involvement in the hand-knotted rug and carpet trade. As a fresh, wide-eyed, rather green and unsophisticated rug salesman who knew not of the idiosyncratic nature of hand-knotted rugs nor their charms, entering the trade at the same time as this publication meant only one thing.

­­The women in top executive posts within the area rug industry make up a small but mighty group. A historically male-dominated field across domestic manufacturing to importing firms alike, our industry has been slow to promote female leadership into the C-suite.

Sadly, we’re not alone.

Female participation in the workforce hit its lowest rate this year since 1988 due in part to the pandemic. In the U.S., COVID-19’s impacts translated to five million-plus women pushed from their jobs.

Area rug companies struggle to produce + deliver product amid pandemic’s impacts

Manufacturers and suppliers of area rugs find themselves in a dilemma with no definitive solution in sight.

Consumer demand for area rugs is at an all-time high, prompted by the pandemic’s push to home-bound people and equip them with government-issued stimulus checks they’ve largely opted to spend on their home decor.

Area rug suppliers forge ahead to the summer markets with new efficiencies + products, despite supply chain woes. After more than a year absence, trade shows and markets are re-emerging on the home furnishings industry’s scene starting this summer. And that spells optimism for the balance of 2021’s business outlook… For the most part.

Spread out across the season’s three months, first came High Point and Dallas Total Home & Gift markets in June, followed by this month’s Atlanta Market, July 13-19 and finally Las Vegas Market, August 22-26. This ambitious schedule signals the industry’s determination to return to some semblance of normalcy as the pandemic continues its exit—at least in the U.S.

International Market Centers puts COVID-19 safety protocols in place that leave manufacturers optimistic about the future of markets.

It’s hard to believe it’s been over a year since COVID-19 shut down the United States. Remember how businesses everywhere started panicking about how it would play out?

Many in the industry expected sales to be down 30-40 percent in 2020, but that was not the case. Retailers and manufacturers across the country benefited from the number of people forced to stay home and furnish their homes.