As more outdoor rugs are used indoors, rug manufacturers rethink ways to market the product and find success with design partnerships.

As people were forced to stay in due to the pandemic, it drove many to start making home improvements—and this benefitted the home furnishings industry greatly.

However, there’s one category that grew exponentially: outdoor furniture and accessories. According to research from the International Casual Furnishings Association, 90% of Americans with outdoor living space have been taking greater advantage of their decks, porches and patios, and consider their outdoor living space as more valuable than ever before.

There is a saying that one cannot know the future without first studying the past. This has been a recurring theme over the past several issues of RUG INSIDER Magazine; how we can learn from the past of the rug trade, and how it can help us foresee what the industry’s future holds. In the rug business, particularly in the vintage and antique rug sector, while the carpet dealers were traditionally the main purveyors of fine rugs to the buying public, another important area has long been that of auctions.

Designers discuss what rug trends they’re seeing today and what their clients are asking for.

If there’s one thing everyone in the industry wants to know, it’s what styles and colors are trending this year. However, that’s not always an easy thing to pinpoint.

Luckily, interior designers offer a direct line to consumer’s wants and needs in terms of styles and trends, and their knowledge can help manufacturers create products that consumers are asking for.

One day we may wonder “Whatever happened to New Zealand wool?” While New Zealand wool is mentioned in most articles featuring new, trendy production worldwide, wool for carpet production peaked more than 35 years ago in 1984. In 2020 then it seems only wise to ask “What is the future of New Zealand wool in carpet production?”

In the early Fall of 2020 Rug Insider Magazine produced an experimental online virtual showing of rugs and carpets titled “Under the Rug.” As an extension of the walking tours I had previously given during prior installments of The Rug Show, it was as much “fill the void caused by cancelled shows” as it was learning experience—a veritable laboratory of presentation concepts and commentary. For those who missed it as it was aired, an archive of the entirety of the show can be found on Rug Insider’s Instagram account, @ruginsider.

I introduced our Fall 2020 issue to our advertisers by stating, “Everything is modern in its time and thus the modern man, which is truly to say the modern human, is bound inextricably to the era in which they live. As the rug and carpet trade is likewise caught up in the repercussions of the ongoing pandemic as well as the subsequent socio-economic ripples, RUG INSIDER Magazine is examining the role of modernity in the rug trade, but with ­­a twist!”