Colors: Blue Color

Momentum and anticipation are building for the April 2021 Las Vegas Market, running April 11 – April 15, at World Market Center Las Vegas, with buyer registration pacing at 80% above Summer 2020 levels. Based on historical trends, International Market Centers (IMC) anticipates an exponential increase in daily registrations in the six weeks before market.

As an organizer of international exhibitions and events, Deutsche Messe has seen its business dry up over the past year. The company has taken advantage of the lull to gear up for the post-coronavirus era, simultaneously extending the mandate of Deutsche Messe Managing Board Chairman Jochen Köckler for an additional five years.