Despite the COVID-19 virus outbreak and cancellations of spring 2020 markets in New York and High Point, Kalaty Rug Corporation is open for business. While temporarily working with a reduced number of staff members, Kalaty executives and employees are complying with New York State guidelines by carefully maintaining social distancing regulations and following proper health protocols to keep themselves, their coworkers and their families safe. The company warehouse continues to maintain a full inventory of Kalaty’s fine rug collections in all styles, sizes, shapes, weaves and constructions, and the shipping department is making every effort to ship orders quickly.

“We are still gladly accepting customer calls to answer any and all questions,” says Ariel Kalaty, a company spokesman. “We’re also happy for customers to fax or email us. However, now is the perfect time to utilize the Kalaty app for both Apple and Android devices, a free download on the App Store, where customers have all the tools they would need from navigating our collections to using our dealer portal. We also offer an easy-to-navigate dealer portal at Kalaty.com. All of our interactive e-marketing tech tools vastly improve the customer experience with features that allow our dealers to check inventory, place and/or check their orders, plus a number of other useful functions including being able to see all of our rugs in a variety of different room settings. These marketing tools can be especially helpful to dealers and customers who are currently working remotely due to the many uncertainties of the coronavirus crisis.”

Ariel Kalaty adds, “With most of the country working under stay-at-home mandates and with the High Point spring market cancelled, we are offering ‘High Point specials’ to buyers along with limited-time free shipping, which we hope will help them conduct business during these difficult times. And, instead of debuting new products at markets this spring, we have put our newest collections and designs on Kalaty.com so that customers can view all of our newest rugs online now.”

Kalaty’s new product emphasis for spring 2020, which can be accessed at Kalaty.com on the WHAT’S NEW tab, primarily focuses on the company’s heritage hand-knotted styles; however, there are new introductions in a variety of textures, weaves and constructions in all styles and at all price points

Newest hand-knotted collections:

Ankara Collection (lede image)
A modern palette of colors gives these classic handcrafted oushak patterns a stylish update. Meticulously hand knotted using a blend of premium wool and Silkette™ yarns, these exceptional rugs capture the essence and character of the timeless oushak genre.

Lilah Collection
A traditional oushak collection that incorporates classic patterns and designs in updated modern colorways ranging from tone-on-tone neutrals to many of the trendy colors embraced by today’s designers. Carefully hand knotted using fine hand-spun wool yarns in a special Turkish knot weave, this timeless collection checks all the boxes.

New additions to existing hand-knotted collections that can now be seen online:

Soumak Collection (pictured above)
This eclectic collection of double-sided designs encompasses a variety of popular motifs, patterns and colorations ranging in style from traditional to transitional to boho to tribal and southwestern. Hand knotted using 100% premium wool yarns, these reversible rugs feature a herringbone texture that is uniquely characteristic of the soumak weave.

Milano Collection (shown below)
Traditional with a modern vibe … especially soft underfoot. This collection of casual-yet-sophisticated borderless designs, meticulously hand knotted using 100% Silkette™ yarns, features fashionable “broken” designs and unique marbled effects.

Equinox Collection
Modern colors and “broken” transitional motifs fuse together in this high-energy collection. Meticulously hand knotted in a Tibetan-knot weave using a combination of premium wool and Silkette™ yarns, selected rugs in the collection feature the added dimension of hand carving.

Juno Collection 
Modern abstract studies in dimensional texture and high-energy explosions of color. Hand knotted in a Tibetan knot weave by highly experienced artisans using 100% Silkette™ yarns with specific designs in the collection being hand carved to impart special high-low textural effects.

Infinity Collection
An eye-catching collection of contemporary abstract rug designs ideal for anyone who’s looking for just the right touch of modern flair. Hand knotted using 100% premium hand-spun wool

New K-TWO power-loomed collection that can now be seen online:

Camilla Collection
Updated-traditional designs featuring a range of popular fashion colors and a number of classic floral motifs with casual erased effects. Power-loomed of polyester and Silkette™ yarns, this collection displays a knots-per-square-inch equivalent (320 KPSI) to that of many fine hand-knotted styles.

New designs added to existing power-loomed collections that can now be seen online:

Polaris Collection
Handcrafted of 100% wool in a thick shag-type of pile, this exuberant collection of delightfully casual abstract designs in fun fashion colors is the ideal complement to a variety of today’s popular modern furniture styles.

Modena Collection
Tribal and southwestern-inspired designs added to an eclectic collection of versatile 100% polypropylene power-loomed rugs. For any indoor or outdoor space, these versatile designs add artistic color and pattern to any indoor or outdoor living space. Easy to clean and easy to live with.

Solstice Collection
Power-loomed of 100% polypropylene, this collection of creative rug designs includes unique artistic contemporary styles as well as handsome tribal and southwestern inspirations that are sure to elevate the wow-factor of any room in most any home.

The Kalaty family Oriental rug business originated more than 100 years ago in Iran under Mirza Kalaty’s grandfather. Mirza Kalaty established the company in the USA in 1979, and today he and his five sons – Ramin, Mike, Farshad, Ariel and Kamran – run the company along with a new generation having recently entered the family business. Kalaty Rug Corporation continues to progress through design, innovative coloring and finishing, as well as through its commitment to provide customers with heirloom-quality area rugs and unparalleled service. Now in its 41st year in the USA, Kalaty consistently maintains a vast inventory of area rug collections in a wide range of designs, colors, sizes, weaves, constructions and shapes. The company also takes pride in offering same-day shipping on most products.

Kalaty showrooms include: New York (295 Fifth Avenue, Suite 508), Atlanta (AmericasMart, 4-G-14), Las Vegas (World Market Center, B-455) and High Point (IHFC, G-369). 

kalaty.com

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