Oriental Weavers USA is pleased to announce the appointment of Kristen Ritch to the newly created role of Vice President - Digital Strategy & Marketing. Kristen joins the company with over a decade of extensive experience in the area rug, home décor, and furniture industries, with a specialized focus on e-commerce.
Kristen brings a robust background in account management, marketing, and business strategy, having held senior positions at other leading companies, most recently with Ashley Furniture. Throughout her career, Kristen has been instrumental in driving significant growth in e-commerce sales and elevating the online brand presence of these organizations.
"We are thrilled to welcome Kristen to our team," said Pat Muschamp, Vice President of Sales at Oriental Weavers. "Her proven track record and deep understanding of digital strategy and marketing in our industry make her an invaluable addition. As we expand our digital footprint and enhance customer engagement, Kristen's leadership will play a pivotal role in driving our objectives forward."
In her new role, Kristen will oversee the development and execution of Oriental Weavers' digital strategy, focusing on optimizing online presence, driving e-commerce growth, and strengthening the company's digital marketing initiatives.
