National luxury carpet and rug company, STARK announced today its largest acquisition to-date; that of New Jersey-based floor covering company, J&S Designer Flooring, one of the largest single-store carpet retailers in America. The deal, which will go into effect on April 1, 2021, will unite two of the premiere floor-covering companies to form a new brand, J&S by STARK, which will offer customers in the Northern New Jersey region an unrivaled product line and a higher level of service and support.

With similar backgrounds – both companies are family-owned, operated, and known for their remarkable quality and service – STARK and J&S share the same core values, practices and approach to customer service. STARK’s established reputation for its tremendous assortment, exceptional caliber and unique custom capabilities will be complemented by J&S’ exemplary customer service, local installation expertise and extensive collection of area rugs and broadloom carpet. In combining the best components of both businesses, J&S by STARK will have as its hallmark the same high-quality standards for product, service and selection that customers have grown to expect from both brands.

J&S’s current showroom at 12 Mount Kemble Avenue, Morristown, NJ 07960 will become J&S by STARK, bringing an exclusive STARK presence to the Northern New Jersey market. At 20,000 square feet, the rebranded showroom, which will continue to be operated by J&S co-founder, Sima Hakakian, will enable STARK to best showcase its exclusive carpets and rugs, as well as many other broadloom and rug resources. Additionally, the full-service showroom will now offer STARK’s unique custom abilities, hundreds of new product selections, estimating and full-service installations, along with a selection of hardwood flooring and fabrics from lines including The House of Scalamandré.

Javid and Sima Hakakian, co-founders of J&S Designer Flooring noted, “We have always admired and respected Stark's care, quality, and reputation in our industry. With their leadership, we look forward to being an even stronger showroom in our market. And with their scale we can bring more added value to our clients, while still operating as a local showroom.”

Chad Stark, CEO, STARK, commented: “J&S is one of the largest premier decorative floor covering stores in the country with one of the best reputations for quality and service. Their team lives our core values, and we think the same way about customer service. Northern New Jersey is a great market and with the influx of new families in the suburbs, there is no better time than now to unite our two families.”

The acquisition marks a continuation of STARK’s ongoing strategy to expand its physical footprint in key design communities across the country, in order to provide an easier, more accessible shopping experience for designers everywhere. Over the past four years, STARK has acquired Los Angeles-based showroom, Decorative Carpets to form a new brand, Decorative Carpets by STARK and partnered with established flooring companies in Denver, CO, Little Silver, NJ and in the Hamptons, NY. Most recently, STARK acquired Philadelphia flooring company, Beatrice & Martin Inc. in December of 2020 resulting in the formation of Beatrice & Martin by STARK.

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