Atlanta Market’s comprehensive preview guide – the Atlanta Market Magazine – is hitting mailboxes and inboxes as a tool for buyers as they prepare for the Winter 2021 Atlanta Market. The 250+ page guide is available in print and online at AtlantaMarket.com/News-and-Trends/publications as planning tools for the industry’s premier gift, décor and lifestyle market, running January 12-19, 2021 at AmericasMart Atlanta.
“We were inspired to present this digital version of theAtlanta Market Magazine by the enthusiastic response to the flipbook edition that we piloted while markets were disrupted this summer,” explains Dorothy Belshaw, International Market Centers (IMC) chief marketing and customer officer. “While buyers wait for their print magazines to arrive in the holiday mailing rush, we invite them to get a jump start on planning with the digital version of the Atlanta Market Magazine.”
Published semi-annually, the Atlanta Market Magazine is a market preview guide with trend reports, business education, market information and exhibitor advertisements. Stories in the Winter 2021 issue include designers sharing how they stay connected with clients while social distancing, a trend discussion with Atlanta Market’s first class of “Ahead of the Curve” panelists, an interview with retailer and music royalty Holly Williams, holiday merchandising tips and more. Buyers also can learn about IMC’s commitment to safety and preview its new Juniper suite of digital tools.
The digital edition of the Winter 2021 Atlanta Market Magazine integrates with the new AtlantaMarket.com. Readers can easily transition from the pages of the magazine to additional information on the website via clickable hot spots. Additionally, exhibitor contact information in advertisements is hyperlinked allowing buyers to easily reach out to make appointments and learn more about the lines.
Atlanta Market Magazine is a key element in Atlanta Market’s ecosystem of market planning tools which also includes the new AtlantaMarket.com, the AmericasMart app, the Atlanta Market Buyer’s Guide and IMC’s interim digital sourcing and shopping tools Catalog Connexion and ShopZio. The “News and Trends” section of the new site (AtlantaMarket.com/News-and-Trends) is a hub of information where buyers can view the publications, watch webinars, read market previews and relevant news stories, access Catalog Connexion and ShopZio, get updates on Atlanta NEXT, learn about Together Safely protocols and explore the trend-driven products that are Market Snapshot finalists.
Atlanta Market is the industry’s premier gift, décor and lifestyle market. Housing the nation’s largest gift product mix complemented by a broad selection of home décor, it features more than 8,000 brands across all categories. Winter 2021 Atlanta Market runs January 12-19, 2021. Attendees must register for one of two sessions and follow IMC’s Together Safely protocols including the use of PPE and temperature checks. Additional information is available at AtlantaMarket.com.
