Turquoise Mountain announces today that Sanjay Purohit has been named Director of Carpet Sales. In his new position, Sanjay will help to drive Afghan carpet sales internationally and oversee client relationships.

Sanjay joins Turquoise Mountain from JTN Rugs and Home and brings over 26 years of experience working with rug suppliers and manufacturers around the world. His previous roles include Chief Executive Officer of Zollanvari USA, a position he held for 14 years, Vice President, Sales and Marketing, at OBEETEE, and National Sales Manager at Woven Legends.

“We are delighted to welcome Sanjay to the Turquoise Mountain team,” said Shoshana Stewart, CEO of Turquoise Mountain. “He joins us at an exciting time, as we expand our carpets program to facilitate sourcing from Afghanistan, integrating thousands more Afghan weavers into the international market. With his extensive experience in the industry, he is the perfect fit for this role and will be instrumental in growing our international sales presence.”

Carpet weaving is at the heart of Afghanistan’s heritage, but almost four decades of conflict have left the country virtually inaccessible to international buyers. Over the last three years, Turquoise Mountain has worked to build the capacity of Afghan producers so that they can meet the standard of world-renowned wholesalers, retailers, and designers such Christopher Farr, Matt Camron, Oritop, and Creative Matters Inc., all of whom are looking to Afghanistan for high-quality rugs at competitive price-points.

In 2019, Turquoise Mountain launched the Carpet Exports, Jobs, and Market-Linkages Programme, generously supported by the United States Agency for International Development, which will ensure that Afghanistan becomes fully integrated into the international market as producer companies master the entire value-chain – from wool spinning to finishing – and streamline order fulfillment, whilst making leaps in social and environmental responsibility. Over the next four years, Turquoise Mountain aims to show international buyers the quality, sophistication, and beauty of handwoven rugs sourced from Afghanistan.


Published verbatim courtesy of Turquoise Mountain.

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