Spring High Point Market Pre-Registration Set to Close with Strong Marks
With just hours to go until the close of pre-registration and days away from the start of the spring High Point Market, April 2-6, High Point Market Authority (HPMA) leaders are optimistic for the strongest Market since before the COVID-19 pandemic.
Pre-registration data is tracking several percentage points higher than at this point before last fall’s Market, according to Tom Conley, HPMA’s president and CEO. “The registration patterns since COVID show people deciding on attendance much closer to the event date, and that’s still holding true this cycle. Given such, we expect to inch up a few more percentage points over this next week and end up with our largest attendance numbers since 2019.”