Nourison has appointed Dipesh Haria as Creative Director for its Hospitality business segment. Haria will be responsible for development of brand positioning strategies to include design trend analysis, collections, product launches, marketing, media, trade shows and sales collateral. He will collaborate with the company’s design, marketing, sales management and product development teams to help increase market awareness for Nourison’s hospitality offering.
‘I am truly excited about the opportunity to join the team at Nourison and to contribute to their growing hospitality flooring segment,’ says Dipesh Haria. ‘The company has enormous design archives and custom resources and produces unique finishes to its broadloom and rug ranges. The leadership team is well-respected and is planning for significant growth for the brand.’
Haria comes to Nourison with extensive hospitality industry experience. He has spent eighteen years progressing through increasing roles in design, sales and project management with Oriental Weavers, Couristan, Brintons and Ulster Carpets. ‘We are very pleased that Dipesh Haria has joined Nourison at this time to help further the development of our hospitality division, says Jonny Peykar, VP of Hospitality. ‘Dipesh is recognized and respected by A&D firms and lodging brands as a creative force in our industry. His experience and style will be a terrific fit in our organization.’