Somerset, NJ-based KAS Rugs has launched a newly designed website, www.kasrugs.com for the new year. As a leading supplier of innovative and fashion-forward rugs, the company's goals during its refresh were to improve user experience and meet customers’ rug shopping needs. Specifically, the company wanted to create an informative and valuable space for customers to get to know KAS, its story, products, and in-store display options.
Santhi Yarlagadda, Vice President at KAS Rugs shared, “Going into 2024, we are laser-focused on the customer’s buying journey, and our new website aligns with those goals. We are looking forward to using our new website as a discovery space and a selling tool for reps and customers alike.”
The new site offers purchasing efficiencies using filters for product search, allowing customers to drill down and find what they’re looking for with speed and ease. Using a new technology-backed platform, the changes made on the back end are now dynamic so that customers can see changes in real-time.
The KAS Resources page now includes trend videos, hang tags, display racks, and click-through digital catalogs highlighting our best-selling products to make shopping and selling easy. Our new and improved dealer locator features a comprehensive and dynamic map allowing consumers to find retailers in any city.
Paired with the website launch, KAS also has a new elevated B2B shopping platform with easier navigation through different constructions, sizes and lifestyles to keep our retailers' shopping experience front of mind.
Join KAS at the upcoming Las Vegas Market, WMC B175 for the debut of unique, new collections plus market-exclusive promotions.