The Summer 2022 edition of the celebrated semiannual Atlanta Market Magazine – live now in digital form at AtlantaMarket.com and arriving in mailboxes this week – previews the cross-category offerings of the July 12-18, 2022 buying event through new original photography, timely trend reports and feature stories.
“At more than 260 pages, the Summer 2022 Atlanta Market Magazine is the ultimate preparation guide for an exciting market season,” said Dorothy Belshaw, International Market Centers (IMC) executive vice president, chief customer and marketing officer. “Original imagery inspires readers to explore new opportunities while the content previews what buyers will find at market this summer and provides helpful trend and business-building information.”
Original Photography to Inspire Exploration
New for Summer 2022, the Atlanta Market Magazine features original images of displays and vignettes featuring product from across the market.
“The goal of the Atlanta Market Magazine photography is to show the cross-merchandising opportunities on our campus,” added Belshaw. “By pulling together items from different categories with various price points, we hope to inspire buyers to shop beyond their comfort zone to find new favorite resources.”
Actionable Advice and Planning Tools
Feature stories in the Summer 2022 Atlanta Market Magazine cover a broad range of relevant topics appealing to both designers and retailers. “JuniperMarket Values Your Values” explores how IMC’s digital marketplace can help buyers connect with values-based brands. “Wonder Women” shares IMC’s initiatives for supporting women-owned businesses. “Eye on Design” features two designers – Tiffany Cobb of Tiffany René Interior Design in Atlanta and Marie-Joe Bouffard of JFY Designers in Nashville – sharing what inspires them. “Local Flavor” is a profile of kitchenware store Cooks on Main in Williston, ND. “5 Tips for Better Instagram Video Content” provides tips for boosting sales with more compelling content.
Trend information is a key element of the Summer 2022 Atlanta Market Magazine with reports focused on fashion and accessories, gift and lifestyle, home décor and tabletop. Additionally, a recap of the Winter 2022 Market Snapshot recaps some of the best products at Market. Market planning tools include features on new and expanded showrooms, a listing of new brands in the temporary exhibits and a guide of where to find product including detailed floor maps. A travel guide for the Atlanta region provides attendees with information on what to do while they are in town for the Market. Comprehensive Atlanta Market information provides details on registration, travel and transportation, programming, industry partners and more.
The digital edition of the Summer 2022 Atlanta Market Magazine adds interactive elements. Readers can click on “hot spots” on pages for corresponding links on AtlantaMarket.com. Hyperlinked product images connect readers to exhibitors’ profile pages. Additionally, links on the “Advertiser’s Index” take readers to the page featuring that brand’s ad.
The online version of the Summer 2022 Atlanta Market Magazine is at AtlantaMarket.com/News-and-Trends/publications (NOTE: direct link is https://www.angstromcreative.com/digital/flipbooks/imc/atl/2022/summermarketmagazine/#p=1).
The Atlanta Market Magazine is one of many market preparation tools including the Atlanta Market App, the Atlanta Market Buyer’s Guide and AtlantaMarket.com, which features a robust exhibitor directory, event calendars, travel information, registration and more.