Three at one go – Lower Saxony’s Ministry of Economics, Labor, Transport and Digitalization has named the Hannover Exhibition Center a “Digital Location Lower Saxony” three times. Three individual projects have been awarded: H'Up as a new, multifunctional event location, the Media Factory as a streaming studio complex, and the latest project, 5G Smart Venue.

“With the award ‘Digital Location Lower Saxony’, we put the spotlight on initiatives, projects, companies and institutions that are particularly committed to digitalization and thus make an important contribution to the innovative strength of our state”, says Stefan Muhle, State Secretary for Digitization at the Lower Saxony Ministry of Economics, Labor, Transport and Digitalization.

“With the onset of the Corona pandemic, we started to develop new hybrid and digital event formats to provide our customers with individual solutions for addressing their customers digitally. We have thus quickly created the opportunity for virtual marketplaces – across all industries – ensuring that supply can meet demand”, says Dr. Jochen Köckler, Chairman of the Managing Board of Deutsche Messe AG.

The H'Up is the new, multifunctional event location for this and, depending on the pandemic, allows both, digital and hybrid event formats. The Media Factory is a large-scale streaming studio complex for digital events and professional video and audio production. The latest project is the 5G Smart Venue, which will equip the entire site with the 5G mobile communications standard. “With the 5G equipment, we turn our exhibition center into an innovative multifunctional campus”, adds Köckler.

Deutsche Messe adapts its offerings and event formats to the new market conditions and has thus laid an important foundation for the future of the company. “We are delighted that our three new products have been very well accepted by the market and have now also been officially recognized by the Lower Saxony Ministry of Economics, Labor, Transport and Digitalization as ‘Digital Location Lower Saxony’, Köckler sums up.

The new “Digital Locations Lower Saxony” at a glance:

The H'Up in the former exhibition hall 18 is a multifunctional event location with a permanently installed but variable streaming studio and can thus be used for online as well as hybrid or live events. With its 3,250 square meters, Hall 18 offers an urban-chic location with five permanently installed streaming backdrops and technology that can be converted as needed.

The Media Factory Hannover is located in the premises of the former broadcasting center of the NDR on the exhibition grounds and offers on 10,000 square meters different studios for online events as well as the production of video and audio contributions. Some studios as well as premises of the Media Factory are available for long-term rental and can be used, for example, as a co-working space.

Europe's largest 5G exhibition center will be built in Hannover before the end of 2021, equipped with the new, super-fast generation in mobile communications. In close partnership with Deutsche Telekom, Deutsche Messe is gradually expanding the exhibition grounds into a highly innovative multifunctional campus. Deutsche Telekom is ensuring nationwide, high-performance 5G coverage over a total area of more than 1.5 million square meters. Telekom is implementing the campus network as a hybrid network. The fairground thus has a private network that trade fairs and exhibitors can use for their applications. At the same time, visitors to the trade fairs have excellent coverage with the public 5G network covering the exhibition area.


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