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Loloi Elevates Scatter Looks with Kate McRostie-Licensed Designs |
 Award-winning Loloi Rugs has raised the bar on the scatter and home accent rug categories with a new licensing program spotlighting the prolific work of artist and licensor Kate McRostie. Visitors to Loloi’s New York showroom (295 Fifth Ave, Ste. #1009) during the March 8-12 New York Home Fashions Market week will enjoy the first glimpse of the company’s lovely and sophisticated new hooked designs, based on the artist’s paintings.
In the tradition of European muralists, Kate McRostie's style reflects the colors and textures of Tuscany, Normandy and Provence. Placing decorative icons on sophisticated backgrounds, her patterned brushwork evokes the texture of sun-worn damask. When that artwork is translated onto the hooked scatter and accent rugs at Loloi, the results are at once rich, stylish and on-trend with today’s most salable home products.
“We scoured the marketplace to find something fresh and new for the scatter category, which often suffers from throwaway designs with limited or kitschy style,” said Loloi Rugs’ owner Amir Loloi. “With these new Kate McRostie designs, we are bringing to our customers a higher level of style, complexity and refinement.”
McRostie’s hand-painted designs, which are inspired by antiques, world
travels, flea market finds and more, currently are licensed on products
by more than 40 top manufacturers in a broad array of categories,
including: gifts, stationery, dinnerware, kitchen décor, home décor,
holiday, paperware and partyware.
“It's so exciting to see how Loloi has translated my paintings into
such beautiful rugs,” said Kate McRostie. “The unique textures and high
quality of the rugs combined with the designs really offer something
new to consumers. I am so pleased with the finished product and look
forward to a long relationship with Amir and his team.”
Categorized as “trenditional,” McRostie’s products wear a tagline that
reads: “Art from the heart for the home.” The overall feel, according
to Amir Loloi, is an undeniable warmth that has translated beautifully
into his new scatter and accent rugs, which are available in coastal,
floral, holiday and everyday patterns.
“Kate’s designs feel like home and these new rug designs offer
consumers the chance to accent their homes with warmth and
sophistication.”
For more information, visit: www.loloirugs.com. Call: (866) 362-1424. For more
information about Kate McRostie, visit: www.katemcrostie.com.
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