LAS VEGAS — As the Summer 2012 Las Vegas Market opened this week with strong buyer attendance and increased occupancy consisting of more than 1,000 exhibiting companies, officials with International Market Centers (IMC) announced a strategic evolution designed to firmly position Las Vegas Market as the most comprehensive buying platform in the western United States. The three-phase plan, which begins in 2013, will afford buyers and sellers new opportunities in the furnishings, gift and home décor channels across the 5 million square-foot World Market Center Las Vegas campus.
Beginning with the Winter 2013 Las Vegas Market, buyers and exhibitors alike will benefit from a re-merchandised, reinvigorated marketplace that will deliver a greater concentration of complementary resources in each building-ultimately providing a more effective, efficient experience for market participants.
IMC will designate 1.7 million square-feet of Building C for gift and home décor resources at Las Vegas Market, allowing for growth of existing gift resources and the launch of new product categories such as tabletop, home textiles and lifestyle collections. As part of this re-positioning and significant industry investment, IMC will also present a collection of high-end home décor resources on C3 as an extension of the fully-leased, highly-successful B3 initiative that launched this week at the Summer 2012 Market.
Buildings A and B, along with the top floors of Building C, will present Las Vegas Market's furniture, mattress, interior design and hospitality design resources. Since the start of the year, 43 new showrooms totaling approximately 265,000 square feet of space have been leased to home furnishings companies at WMC. IMC officials expect more leading brands to join Las Vegas Market as a result of the strong value proposition for furnishings companies to see unique buyers and drive incremental business in an increasingly vibrant market experience.
For more information, visit www.imccenters.com.